Human development
What is and how to apply the Grow human development coaching model?

What is and how to apply the Grow human development coaching model?

Coaching is a very effective human development methodology for professional and personal life. And this process uses various tools such as the Grow model.

 The Grow Coaching model is quite efficient for achieving results. In this article, you will learn how this tool works and how it can be applied in your daily routine to motivate you and act for your own benefit.

 What is the human development grow coaching model?

 The British John Whitmore was the creator of this model. He is the author of several books and human development an expert in Executive Coaching. Among his vast knowledge, Whitmore developed this method to help people achieve their goals.

 The word Grow, translated from English to Portuguese, means “Grow” and each of its ideas forms the basis of this Coaching tool, as we will see below:

  •  G – Goals (Metals)
  • R – Reality (Reality)
  • O – Options
  • W – What, when and who (what, when and who)

Each initial of the word Grow represents a pillar of this technique, and for each of them, Whitmore defined a series of questions to be answered by Coaches, with the objective of tracing a path to the achievement of goals.

 Like other Coaching tools , the Grow model is focused on leading Coaches to reflection and then action. The questions are very specific and make it much easier to set and achieve goals. The Coached can get a broad view of your life with a series of questions.

 Below are some examples of questions from the Grow model that can be applied to each pillar of the tool:


 G – Goals

 The first part of the process focuses on helping human development the Coached to define his goals and objectives, listing all the reasons and answers that led him to do the Coaching process.

  • What is the problem that should be a priority in your life?
  • What led you to do the Coaching process?
  • What do you hope to achieve at the end of the process?
  • How do you envision yourself 1, 5, 10 years from now?
  • What answers do you expect to get by the end of this session?
  • We delve into this content in our Coach Course .

R – Reality

 The questions in this part are intended to help the Coaches understand human development their current stage in relation to their goals. That way, he can start to identify what can help him achieve goals and what is holding him back from moving forward in favor of his goals.

  • Are you close or far from your goal?
  • What is happening in your life that is important right now?
  • What do you know about your reality?
  • What is the current perception of others about you?
  • Is there something hindering your development?

O – Options

In this part of the process, the Coached is helped to seek solutions to work on points to improve and enhance skills that are important for human development achieving goals and objectives.

  •  How to make your goal come true?
  • What can you do today to achieve your goal in the future?
  • What are the pros and cons of your current actions?

W – What, when and who

The last part of the Grow Coaching model aims to assemble an action plan After answering the questions of the other three parts, the Coached human development already has the resources he needs to trace the path to achieve his goal.

Thus, the Coached is able to define what he can do, in which actions he will need the help of others and when he should do each action. In this way, it is possible to put together human development a structured and effective action plan for the success of the Coaching process .

  • What are the next steps to achieve human development your goal?
  • Which actions tend to generate better results?
  • When will you perform each action?
  • Will you need help from others to complete the tasks?
  • What can get in the way of achieving your goal? And how to overcome possible barriers that arise in the middle of the way?
  • What are the main benefits of applying the Grow Coaching model?

The Grow Coaching model is a powerful tool to motivate and outline the achievement of goals. And it can be used by both people and companies. Below, we will list the main benefits of this technique, check it out:

 Clarity and assertiveness

The questions asked in the application of the Grow Coaching model are fundamental to eliminate doubts and organize the Coacher’s ideas. Often, we don’t achieve our goals simply because we don’t know what we truly want and need.

This tool gets the questions right human development , which brings clarity to those who apply it. People can better understand their desires and needs, which helps to find assertive solutions for personal and professional development, and consequently, the achievement of goals.


The Grow Coaching model helps the Coached to reflect and then take the necessary actions to achieve goals and objectives. The tool works as a springboard for growth, making people get out of their comfort zone and work for themselves.

When we know what we want and what we have to do to achieve it human development, it becomes much easier to find the motivation to take the actions necessary for our growth. The Grow Coaching model is an excellent tool to awaken the will to grow and boost people’s development.

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